About Us
At Rowan Appliance Inc., we are committed to redefining innovation in the home and commercial appliance industry. With a mission to merge Art, Technology, and Humanity as One, our goal is to create sustainable, cutting-edge products that enhance daily life. We are seeking a visionary Marketing Director to lead our marketing efforts, elevate our brand, and drive business growth.
Job Summary
The Marketing Manager will take full ownership of marketing strategy and execution, overseeing a talented marketing team and collaborating with other departments to align marketing initiatives with the company’s mission and goals. This senior-level role is ideal for a strategic thinker and experienced leader who thrives in a fast-paced, innovative environment.
Key Responsibilities
Strategic Leadership
- Develop and implement a comprehensive marketing strategy that aligns with company objectives
- Identify growth opportunities and market trends to strengthen the brand’s position.
- Collaborate with executive leadership to set marketing goals and priorities.
Team Management:
- Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
- Work closely with the Brand Manager and other key personnel to execute campaigns effectively.
Campaign Oversight:
- Plan and oversee integrated marketing campaigns, including digital, traditional, and experiential marketing efforts.
- Ensure all campaigns align with brand guidelines and company mission.
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor campaign performance to maximize ROI and provide insights for optimization.
Data-Driven Decision Making:
- Analyze market data, campaign metrics, and customer behavior to inform marketing strategies.
- Prepare regular reports on marketing performance for executive leadership.
Innovation and Trends:
- Stay ahead of industry trends and introduce new tools, technologies, and strategies to enhance marketing efforts.
- Identify opportunities to expand into new markets and reach broader audiences.
Qualifications
Experience
- 5+ years of experience in marketing roles, with at least 5 years in a leadership position.
- Proven track record of developing and executing successful marketing strategies.
Technical Skills:
- Deep knowledge of digital marketing, branding, and advertising platforms.
- Proficiency in SEO, SEM, content marketing, and analytics tools (Google Analytics, SEMrush, etc.)
- Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
Leadership:
- Strong team management skills with experience in mentoring and developing high-performing teams.
- Excellent communication and interpersonal skills to collaborate effectively across departments.
Analytical Thinking:
- Ability to use data and market research to guide strategic decisions.
- Strong problem-solving and critical-thinking skills.
Preferred Qualifications:
- Experience in the home appliance or e-commerce industry.
- Familiarity with international marketing and multi-channel campaigns.
- Knowledge of emerging marketing technologies and platforms.
What We Offer:
- Competitive salary.
- Comprehensive benefits package, including health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous PTO policy.
- Opportunities to lead innovative projects and make a meaningful impact.
- A collaborative and inspiring work environment that values creativity and growth.
How to Apply:
If you’re a strategic thinker with a passion for innovation and leadership, we’d love to hear from you! Please submit your resume, cover letter, and any relevant work samples to careers@rowanappliance.com
